Our starting point

Made in femenino bases its work on the Gender Know How® of The Gender Group, the first consulting firm specialized in inclusive marketing for men and women in Argentina, providing advice on female strategic planning.

Communication "en femenino" considers that women have different motivations and values when it comes to making a purchase and that their way of choosing and deciding brands is completely different from men.

To appreciate them, to understand them and to approach them with the right arguments and in the way they prefer, are some of the keys of this communication study.