The eyes behind this new look

Jessica Introzzi, is partner and CEO of Made in Femenino in Argentina.

After earning her degree in Advertising at the Universidad del Salvador, Jessica worked in account management for some of the top advertising agencies in Buenos Aires: Lautrec Saatchi & Saatchi, Agulla & Baccetti and Grey Group, for leading brands like Clorox, Luchetti pasta, Sony, Quilmes beer and Coca-Cola.

Looking for experiences outside the agency world, she worked at IBM Argentina as advertising manager for PC’s, laptops and corporate communications for the Atlanta 1996 Olympics.

It was during the 10 years that she later lived in North America and Europe that she started to become interested in marketing to women.

Upon returning to Argentina, she specialized in shopper marketing and point of purchase’s advertising at G2 managing the South Latin region for Coca-Cola brands.

Today, together with Made in Femenino partner Carla Paloma Miralles -a former colleague from Lautrec S&S- they develop strategies and advertising for women, built upon the experience and research of The Gender Group, the first company specialized in marketing to women in Latin America.

Made in Femenino. Looking differently.